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Cultural Tourism Green transition Just Governance Linnaeus University Meeting News Sustainable Tourism Sweden

TourNord goes to Kalmar, Sweden!

Sustainable tourism – justice, green transition and cultural tourism were the main topics for TourNord’s 6th network meeting in Kalmar, Sweden. Hosted by the Linnaeus University and Associate Professor Marianna Strzelecka, the network meeting served as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism. We were treated to two days of fantastic presentations, discussions and an insight into the coastal community of Kalmar and its neighbouring island, Öland. In true TourNord fashion, the weather also delivered so we were able to see the south-east coast of Sweden at its best!

Day 1: Justice in tourism, co-creation with cultural tourism and excursion to Öland

The beautiful Kalmar Slott set the scene for the first part of our network meet. After a warm welcome from TourNord Project Lead Christian Dragin-Jensen, the group was given a tour around the historic Kalmar Slott. This was then followed by an exciting presentation given by Marianna Strzelecka from Linnaeus University on one of their current research projects.

Kalmar Slott (source: Christian Dragin-Jensen)

The project, titled “Energy justice for rural communities – Towards pathways to empowerment in sustainability transitions”, aims to bring justice to the residents of rural areas in sustainable energy transitions. It seeks to provide knowledge about energy injustices by exploring how they are perceived and reproduced in rural settings. As a specific example – if wind turbines are installed in a rural setting – close to houses, communities and/or nature, how can authorities and communities ensure a just distribution of the boons/costs they bring?

A very relevant project when considering the “not in my backyard” mentality that has dominated the energy transition landscape.

Presentation by Marianna Strzelecka (source: Christian Dragin-Jensen)

Marianna’s presentation was followed by her colleague, Senior Lecturer Per Pettersson-Löfquist, who presented an ongoing project called “Innovative Cultural Entrepreneurship in Collaborative Co-creative Research”. Quite a mouthful of a title, yet Per deftly highlighted several aspects of the larger project, and dove into depth the parts he was directly involved in. More specifically, Per gave a rousing presentation about his work with cultural tourism actors, and how many of these cultural tourism offers are for many tourists the main “reason to go”, but hardly ever the biggest recipients of the income of tourist spend. That is, accommodation and restaurants tend to capture the lion’s share of tourist spending, despite not being the main reason to go. Per went on to show great local examples in the Småland region (of which Kalmar is a part of) on how hotels can collaborate with local glassmakers.

In an age of of co-creation, and with calls for better forms of tourism where we have to look at destinations more holistically, Per’s work certainly brought novel perspectives and food for thought for the TourNord network!

Presentation by Per Pettersson-Löfquist (source: Christian Dragin-Jensen)

After Per’s presentation, Marianna followed up by sharing their team’s vision for a knowledge environment for sustainable tourism at the Linnaeus University. This was an inspiring presentation on all the processes, politics, and necessary organizational structures needed to create such a knowledge environment at an institution of higher education. There were good lessons for all the TourNord partners who wished to perhaps try the same at their own institutions. This also permitted Marianna to receive feedback from other institutions on how to progress with such a knowledge environment, as well as to extend an invitation to further collaborate on such matters. The discussion also dove into the status of tourism students, the makeup of new study programs and how some schools have tried to tackle the downturn in tourism students. A truly Nordic cooperative meet!

After a wonderful vegetarian lunch at the castle, we were in for a real treat as we were given a tour of Kalmar’s neighbouring island, Öland. The tour was spearheaded by associate professor Ludvig Papmehl-Dufay. Ludvig’s unique knowledge of Öland was not only due to his background as an archaeologist, but also as a resident of the island. Driving around the island, we were treated to insights on the unique flora and fauna of the island, the natural phenonemons such as the Stora Alvaret – a large limestone plain home to many unique and rare species. We were shown how history, nature and tourism interweave on the island, and how the island naturally segments the different types of tourists who arrive (for example – the northern part of the island attracts more ‘traditional’ beach and sun tourists, whereas the southern part attracts more nature-based tourists). We also had an in-prompt discussion on the island’s untapped potential (and pitfalls!) of surf-tourism!

TourNord visiting Öland (source: Christian Dragin-Jensen)

We also visited several farm shops (a unique and critical component of tourism localness in the Småland region), as well as the famous Station Linné, home to world-leading research on flowers, insects and Alvaret’s nature.

Station Linné (source: Christian Dragin-Jensen)
A local farmshop on Öland (source: Christian Dragin-Jensen)

Day 2: Workshop, TourNord business, and tour of Kalmar oldtown

After a good’s night rest, we started out bright and early at the beautiful Linneus University campus. As this was our 6th and last Nordplus financed network meet, we needed to discuss how we wished to continue with TourNord – and in what format.

Linnaeus University (source: Educations.com)

A workshop was held on how we wished to structure TourNord going forward, with the following decisions being made:

  • We still wish to meet physically and will pursue funds on how to do so. Until funds are secured, we will meet as a minimum twice a year (1x per semester) online, or more often if needed.
  • Microsoft teams channels will be created, with each channel serving a different function (general communication, different funding possibilities, staff exchange, etc.) to streamline our different acitivities
  • All team members will be proactive in looking at different calls for projects that are of relevance to TourNord institutions
  • Christian Dragin-Jensen will continue as Project Lead
Mia Post-Lundgaard and Christian Dragin-Jensen leading the workshop (source: Trine Thomsen)
Brainstorming! (source: Trine Thomsen)

Christian Dragin-Jensen and Ove Oklevik were also able to present the manuscript of TourNord’s upcoming book “Nordic Coastal Tourism – Sustainability, Trends, Practices and Opportunities”. The book is in its final stages at the publisher and we are hoping that the book will be ready for its release by the end of the year!

The book has been the brainchild of the TourNord network and editors Christian Dragin-Jensen, Grzegorz Kwiatkowski and Ove Oklevik applauded all the hard work done by all the Tournord members and other authors of the chapters for making this book a reality!

The TourNord network also agreed to look into further funding possibilities for science communication regarding the publishing of the book, as well as creating teaching material regarding the book.

With the workshop and Tournord business settled, we were given a tour of the beautiful and historic old town of Kalmar, followed by a lunch.

TourNord touring Kalmar (source: Christian Dragin-Jensen)

All the participating TourNord members would like to thank Linnaues University and its partners for their warm hospitality, and a fantastic program which ensured that our network meet serve:

1. As a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism

2. To discover and implement innovative ways of teaching to benefit educators and students in preparing them for the current/future demands of Nordic Tourism

3. To promote & advance student/staff mobility amongst partners for learning, innovation and R&D activities within NT.

Kalmar Slott (source: Trine Thomsen)

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Dania Academy Denmark Meeting News Nordic Tourism Regenerative Tourism Tourism Tourism Education

TourNord goes to Randers, Denmark!

Regenerative and responsible tourism were the central themes of TourNord’s 5th network meeting in Randers, Denmark on the 9th and 10th of April, 2024. Despite the weather not living up to our usual “TourNord sunshine” standards, we none the less had a fantastic program in store in Randers, where TourNord was given firsthand insights from the tourism industry on their take of destination development, sustainability, regenerative approaches and challenges, as well as working with locals and biodiversity.  

TourNord in Randers, Denmark! (source: Christian Dragin-Jensen)

Serving as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism, TourNord had invited speakers from Destination Limfjorden, Visit Ærø, Cold Hand Winery, Randers Regnskov – Tropical Zoo and Dania Academy. We also had time to experience some of the tourism concepts firsthand, as well as discussing and working on our projects, future project applications and cooperation strategies. Read more below to find out what we did!

Day 1: Regenerative Tourism – how does this work alongside destination development, and what can we do as educational institutions?

After a warm welcome from Paul Aspinall from the Dania Academy and TourNord Project Lead Christian Dragin-Jensen, we received a tour of Dania’s campus, highlighting Dania Academy’s wide range of educational programs – from tourism and hospitality management, to optometry and technical design.

After an introduction of the network meeting program, we got stuck right in with our first speaker, Dania Academy’s Karla Løfquist, who came to talk to us about her research project, focusing on regenerative tourism from a Destination Management Organization perspective. We had great discussions afterwards – asking hard questions on how we approach fostering a more “sustainable” (if that is the right word) and responsible future for tourism?

Also, whether Key Performance Indicators (KPIs) based on overnight stays and economic growth are the most appropriate measurements? Or should it be based on metrics such as happiness levels, the number of new established cycling paths, and the diversity of bird species in the local forest?

Ass. Professor Karl Løfquist on Regenerative Tourism (source: Christian Dragin-Jensen)

Before we could get settled for a larger discussion, , Rasmus Friis Sørensen, director of Destination Limfjorden joined us and gave an interesting speech on how their DMO were going to tackle destination development, and what he saw as critical challenges and barriers for success. It was also interesting to see the difference between the first and second presentation, where sometimes great differences lie in what is prioritized in an academic context vs. what is needed in the industry.

Director Rasmus Friis Sørensen on Destination Limfjorden and destination development (source: Christian Dragin-Jensen)

Next up was a practitioner set on implementing regenerative practices on her hometown island of Ærø – Project manager Clara-Stina Amalie Rehde Eidenert, from Visit Ærø. An interesting talk on what challenges are met when trying such an approach with local tourism actors and citizens. This talk also led to interesting discussions on how such an approach can help foster more ‘traditional’ tourism angles – such as growth in the low-season and targeting new segments (such as business tourism).

The last presentation of the day at campus was by Dania Academy’s Morten Winther Hansen – who offered us an excellent insight into how AI can both thwart and thrive sustainability competences for the tourism workforce. His research project offered novel and exciting insights into what practitioners felt the modern tourism workforce needed to have skills and competence wise – particularly with regards to AI and sustainability.

Senior Lecturer Morten Winther Hansen on AI, sustainability and tourism workforce competences (source: Christian Dragin-Jensen)

Towards the evening, we had a wonderful excursion to Cold Hand Winery, where we received both an exquisite dinner and tasting from the legendary entrepreneur Jens Skovgaard, who loved to come and tell us about how his passion for apples has grown into a successful business of making more than 100.000 bottles of fruit wine a year. Equally fascinating, was his dedication to a good story and a drive for excellence, which has resulted in many Michelin-starred restaurants using his wine – recently none other than world’s best restaurant – Geranium in Copenhagen!

Cold Hand Winery (source: Christian Dragin-Jensen)

Day 2: Project Work, looking forward, and an excursion to Randers Regnskov – Tropical Zoo

After a good night’s rest, we started bright and early at Randers Regnskov – Tropical Zoo where we had the most amazing conference room available! Surrounded by snakes, spiders, poisonous frogs and other exotic animals, we received a fantastic presentation from Randers Regnskov on their global and local work with biodiversity, conservation and generating excitement for both adults and children about working with these important messages. Our speaker talked about – rightly so – that zoos in the past had a dark history of contributing to habitat and wildlife population loss, but now have become a critical part in ensuring species and habitats are conserved and cared for. It was therefore interesting to hear Randers Regnskov’s take on blending biodiversity, conservation efforts, and global partnerships with tourism and the experience economy. Without necessarily realizing it, there are many elements in Randers Regnskov’s manner of working which has regenerative approaches which other tourism actors and practitioners could learn from!

Randers Regnskov giving a presentation about their company, and how they work with biodiversity, conservation and the experience economy at the same time! (source: Christian Dragin-Jensen)

There was also time to discuss the significant process we have made on our upcoming Nordic Coastal Tourism book, as well as TourNord admin matters, and a workshop on future project applications within the group. The day was finished with a guided tour of Randers Regnskov and a lunch before we bade farewell to the group.

All the participating TourNord members would like to thank Dania Academy and its partners for their warm hospitality, and a fantastic program which ensured that our network meet serve:

1. As a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism
2. To discover and implement innovative ways of teaching to benefit educators and students in preparing them for the current/future demands of Nordic Tourism

3. To promote & advance student/staff mobility amongst partners for learning, innovation and R&D activities within NT.

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Arctic Tourism Business Academy SouthWest Dania Academy Greenland Icelandic Tourism Research Centre Linnaeus University Meeting News Nordic Tourism Sustainable Tourism Tourism Tourism Employment Tourism lessons learned: from remote locations Turku University of Applied Sciences University of Greenland University of the Faroe Islands Western Norway University of Applied Sciences

TourNord goes to Nuuk, Greenland!

The prospects and challenges of arctic tourism were the central themes of TourNord’s 4th network meeting in Nuuk, Greenland on the 15th and 16th of August, 2023. Blessed with fantastic weather and an incredible program in Nuuk, TourNord was given firsthand insights from tourism industry leaders on the evolution of tourism in Greenland as a whole, as well as looking towards the future of tourism development as an Arctic destination.

TourNord in Nuuk! (Source: Christian Dragin-Jensen)

Serving as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism, TourNord had invited speakers from Air Greenland, Visit Greenland, Sustine Consult and the University of Greenland to enlighten and inspire us on Greenland’s exciting development as an Arctic destination. We also had time to experience some of the tourism concepts firsthand, as well as discuss and work on our projects, future project applications and cooperation strategies. Read more below to find out what we did!

Nuuk (Source: Greenland Travel)

Day 1: The evolution of tourism and travel in Greenland – great possibilities, but also complex problems!

After a warm welcome from Gestur Hovgaard from the University of Greenland and TourNord Project Lead Christian Dragin-Jensen, we received a tour of the new campus – with its impressive buildings melding seamlessly into the majestic backdrop of Nuuk’s fjords and mountains.

University of Greenland (source: Christian Dragin-Jensen)

After an introduction of the network meeting program, we got stuck right in with our first speaker, CEO of Air Greenland and a native of Nuuk, Jakob Nitter Sørensen. He came to speak with us about new airports and the challenges to Greenlandic air transport and tourism – where he highlighted that no airline faces challenges quite like Air Greenland does due to the extreme weather conditions in Greenland. This was an incredibly apt way to start his talk as several of our TourNord members had not arrived as their flights from Reykyavik had been cancelled the night before due to weather conditions!

Jakob talked about the upcoming expansion of Nuuk’s landing strip and airport facilities, which will completely change the tourism realm in Greenland. Until now, the only way to get to Greenland by air is from Copenhagen or Reykjavik – with only large planes being able to land in Kangerlussuaq. Only small planes are able to land in Nuuk, and are very susceptible to the quickly changing weather conditions. With the expansion of the landing strip in Nuuk, the capital city will now be able to receive large planes from near and far!

CEO Air Greenland Jakob Nitter Sørensen (Source: Christian Dragin-Jensen)

This therefore also means that with the possibility to send more travellers to Greenland, the infrastructure also needs to follow suit – one of Greenland’s biggest challenges with regards to tourism. Jakob sees Air Greenland as an integral part of the Greenlandic community, and that they bear a great deal of responsibility to help strengthen Greenland as a nation – be that by educating and hiring a Greenlandic workforce, owning, expanding and operating lodges around Greenlands tourism destinations, or leading the charge for sustainable development. The latter was recently done by completely upgrading the fleet to more sustainable airplanes, as well as being one of the first airlines in the world to use sustainable aviation fuel. Much of this was done at a cost to the bottom line, but as Jakob humbly reiterated several times, Air Greenland’s mission is to “be the natural first choice that lifts Greenland. We will secure everyday life and create adventure. And we do it sustainably”.

After lunch, we received a visit from Linda Kleist, Destination Development Manger at Visit Greenland – who also happened to be a graduate from our TourNord partner Dania Academy! Linda showcased the great diversity of Greenland’s 6 different DMOs, and how their recent award-winning campaign to overcome wrong stereotypes of Greenland had been met with tremendous success – both nationally and internationally. Check out their award winning video below “Date a destination”.

Date a Destination: Visit Greenland

Linda then presented their ambitious tourism development strategy, which harboured around the concept “from more to better tourism”. The strategy highlighted several key concepts which TourNord were very happy to hear as tourism educators and researchers, namely: community is king, attracting the right travellers, and eating with the locals. Linda showed us how the most lucrative segment, adventure travellers, could help boost Greenlandic tourism and its local communities due to their desired activities, and would not overburden communities as far fewer are needed to reach the same economic KPI’s (as opposed to say, cruise tourists).

Visit Greenland’s Destination Development Manager Linda Kleist (Source: Christian Dragin-Jensen).

The last concept – eat with the locals – was then tested by TourNord’s members in the afternoon! Heading out in a Nuuk Water Taxi, TourNord members had the chance to see Nuuk’s majestic fjords (in unusually good weather conditions!), catch their own fish (Cod and Acadian Redfish), where they were then prepared by locals in the village of Qooqqut.

TourNord catching cod! (Source: Christian Dragin-Jensen)
Our fish being prepared in the village of Qooqqut (Source: Christian Dragin-Jensen)

After a fantastic meal, we were in for a real treat, as the captain of the boat learned that humpback whales had been spotted in the Fjord next to ours. We were offered to reroute on the way home and were lucky enough to catch a view of a pod of humpback whales just outside Nuuk!

Day 2: Tackling sustainable tourism in Greenland, and how the hotel industry is gearing for evolution in Nuuk’s changing landscape

After a good night’s rest, we started out the day with a visit from sustainability consultant Stine Selmer Andersen from Sustine Consult. She highlighted the schism between Visit Greenland’s sustainability initiatives and how this doesn’t necessarily translate to concrete actions as needed by EU’s upcoming European Commission ESG measurement requirements. While Greenland does not fall under these requirements, Stine noted that the vast majority of tourists coming to Greenland are European, and European tour operators are getting them to Greenland (who will be bound by these requirements). This means that Greenlandic tourism actors and operators who cooperate with European companies need to be able to report their ESG key figures as part of the tourism value chain. Stine further displayed headaches to come with this as most Greenlandic tourism actors don’t have the financial resources or know-how, as they tend to be entrepreneurial SME’s. Group discussions with Stine revealed that Visit Greenland should consider taking on a stewardship role and facilitate workshops and maybe even provide consultants to local actors to help them transition to more concrete measurements of their sustainability initiatives.

Sustainable Tourism in Greenland – Stine Selmer (Source: Christian Dragin-Jensen)

A quick break, and next up was Christian Loiborg Tang, Hotel Manager at Hotel Hans Egede Group, who gave us a fascinating 40 year historical insight into the development of the Nuuk hotel industry. Interestingly, Nuuk has traditionally been dominated by business travel, but are now getting ready for an increase in leisure tourists as capacity has been reached at Ilulissat and the upcoming expansion of Nuuk airport. Christian also presented the challenges a Nuuk hotel faces – particularly with recruitment and retainment of (un)skilled labour, as well as training staff with soft skills (in this case – problem management). Rapid, customized internal training, as well as hiring a global workforce (ranging from Thailand and the Philippines to Danish and Greenlandic staff) were some of the solutions Christian offered.

The hotel industry of Nuuk by Christian Loiborg Tang from Hotel Hans Egede Group (Source: Christian Dragin-Jensen)

After lunch, we got down to business on progress reports on our upcoming book – Nordic Coastal Tourism, discussed HORIZON project application possibilities, discussed future dates for our 5th and 6th network meetings (in Randers, Denmark and Kalmar, Sweden), as well as possible staff exchanges.

Two excursions were on the agenda in the afternoon, namely a visit to the Visit Greenland office, situated at the beautiful colonial harbour in Nuuk, where we met all the staff, including the editors of the award winning campaign video – there were some starstruck TourNord members 🙂

Nuuk’s Colonial Harbour (Source: Guide to Greenland)

Later on, we received a very unique, and incredibly insightful tour by Steven Arnfjord, Associate Professor and Leader of the Arctic Center of Welfare Studies at the University of Greenland. Having lived in Nuuk since a child, Steven walked us through all of Nuuk’s nooks and crannies, all the while delivering us fantastic anecdotes and stories highlighting the incredible speed at which Nuuk is changing. Modernization and urbanization of the country’s capital is happening faster than anyone has realised, and there is a sense of a lack of a coordinated city planning strategy. Steven also ensured we left the tourist bubble to see the “other side” of Nuuk – showing that while the city has made great advances, it also has social challenges in the form of homelessness, suicide rates, and housing problems. An inspiring talk full of charisma, humour and a good dollop of reality!

Steven Arnfjord (right) leading TourNord on a guided walk through Nuuk (source: Christian Dragin-Jensen)
Graffitti in Nuuk protesting the rapid modernization of the city (source: Christian Dragin-Jensen)

For the evening, we capped off our network meeting by sampling Nuuk’s burgeoning restaurant scene – where we tried Greenlandic tapas! An incredible meal where we sampled local delicacies with a modern twist, such as cod fish soup, muskox tartar and seared reindeer.

Muskox Tartar at Tapasimut (source: Christian Dragin-Jensen)

All the participating TourNord members would like to thank the University of Greenland and its partners for their warm hospitality, and a fantastic program which ensured that our network meet serve:

1. As a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism
2. To discover and implement innovative ways of teaching to benefit educators and students in preparing them for the current/future demands of Nordic Tourism

3. To promote & advance student/staff mobility amongst partners for learning, innovation and R&D activities within NT.

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Greenland Meeting News University of Greenland

TourNord: Coming soon to….Greenland!

Just a bit over a week to go!

Just 1 week until TourNord meets for their 4th network meeting, and this time we are meeting in Nuuk, Greenland! We are very excited to visit the Greenlandic capital and are looking forward to meeting our hosts, the University of Greenland, old network members, as well as new ones!

Our host has created an exciting program – focusing on the prospects and challenges of Arctic Tourism. We are looking forward to hearing from Air Greenland and Visit Greenland on their viewpoints on managing the destination development challenge, Greenlandic sustainability challenges from Sustine Consult, as well as research from the University of Greenland on poverty, welfare and town planning – and how tourism can help with this.

Nuuk. Source: Greenland Travel

We are also very much looking forward to the parts of the program where we will get to visit the Qooqqut summer village, as well as the city tour of Nuuk. There will of course also be ample time to discuss our development projects, hereunder a book to be published in 2024 (teaser!).

Greenland, SEE YOU SOON!

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Dania Academy Denmark Linnaeus University Meeting News Sweden

2 more network meetings in 2024 for TourNord!

TourNord will be allowed to continue its network meetings with funding secured from Nordplus

Success! After securing funding at Nordplus Higher Education, TourNord will be able to conduct two network meetings in 2024. These meetings are critical for the network to continue fostering cooperation between our institutions, whether by guest lectures, staff exchange, or joint projects. The meetings also help coordinate our efforts better, as the network has grown significantly in the past years – we are now 11 institutions represented in 9 Nordic and Baltic countries!

Who will host?

Dania Academy will host in spring 2024 in Randers, Denmark. One of the central themes will be regenerative and responsible tourism.

Randers (source – VisitAarhus)

The second network meeting will take in the fall of 2024 in Kalmar, Sweden, with Linnaeus University as hosts. Here we will discuss themes such as nature-based tourism.

Linnaeus University (source – educations.com)

We look forward to see all of our partners at the network meetings!

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Business Academy SouthWest Dania Academy Icelandic Tourism Research Centre Koszalin University of Technology Linnaeus University Lithuania Business University of Applied Sciences Meeting News Nordic Tourism Norway OVertourism Sustainable Tourism Tourism Education University of Gdansk University of Greenland University of Turku Western Norway University of Applied Sciences

TourNord goes to Bergen, Norway!

Resilience, sustainability, regenerative tourism and overtourism were some of the main topics discussed at our 3rd network meeting in Bergen, Norway. On the 6th and 7th March, 2023, Western Norway University of Applied Sciences hosted our largest ever network meeting, with TourNord partners participating from Denmark (Business Academy SouthWest, Dania Academy), Finland (University of Turku), Greenland (University of Greenland), Iceland (Icelandic Tourism Research Centre), Sweden (Linnaeus University), Lithuania (Lithuania Business University of Applied Sciences) and Poland (University of Gdansk, Koszalin University of Technology)!

TourNord in Bergen! (Source: Christian Dragin-Jensen).

Serving as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism, the central themes of the network meeting were:

  1. Innovative and Resilient Tourism
  2. Sustainable tourism: Preparing students for a greener future
Bergen UNESCO World Heritage Site, Bryggen (Source: Bergen Tourist Board).

Day 1: Overtourism and sustainability in Norway? Viewpoints from an industry and academic point of view

After a warm welcome from Ove Oklevik, from the Western Norway University of Applied Sciences, and TourNord project lead Christian Dragin-Jensen, the group introduced themselves (as we had new TourNord partners participating for the first time from Lithuania, Poland and Iceland). It didn’t take long then before we went straight to the heart of the day’s topic – namely dealing with overtourism and sustainability – with a special focus on Norway.

The first presentation of the day was by Ståle Brandshaug, partner and consultant at 2469 Reiselivsutvikling, whose vast experience as not only a tourism consultant, but also as the former CEO of Visit Sognefjord and CEO of Region Stavanger, came to the forefront. Ståle challenged the media and academic notion and perceptions of overtourism in Norway, and instead suggested that due to Norway’s size and population, there was actually a case of undertourism! Ståle also challenged the notion of pointing the finger at cruise tourism as the easy scapegoat, instead suggesting that cruise tourism is easier to manage and limit, thus suggesting that land-based tourism could be the root cause of overtourism (since the tourism flow could not be controlled or managed).

Overtourism – a Norwegian perspective, by Ståle Brandshaug (Source: Christian Dragin-Jensen).

This was in stark contrast to the following presentation done by Ove Oklevik, who presented his paper: “Overtourism, optimisation, and destination performance indicators: A case study of activities in Fjord Norway”. The highly influential paper (published in the Journal of Sustainable Tourism and written with prominent scholars such as Stefan Gössling and Michael Hall), painted a very different picture to what Ståle Brandshaug presented.

These differences clearly highlighted some of the challenges we face in Nordic Tourism – balancing industry and academic viewpoints on how to progress with sustainable tourism (and defining whether we have overtourism or not!). This led to a fantastic discussion by all our partners on how such problems could be tackled and discussed, particularly also with how our tourism students need to be able to balance such different viewpoints.

The day’s program also had a presentation by Western Norway University of Applied Science’s research team – who came by to inform us of different Nordic and European funding possibilities which could be of relevance to TourNord, and led to great discussions, and finally, a decision on going for a project application!

Presentation by HVL’s Research Unit at the HVL Campus Bergen (Source: Christian Dragin-Jensen).

In the late afternoon, our hosts took us on an excursion of Bergen, which finished at the top of Bergen (Fløyen), where we could enjoy the beautiful sunset over Bergen and the fjord! We also found it hard to believe that Bergen is the city with the most annual rainfall when seeing this type of weather!

TourNord partners enjoying the view at Fløyen (Source: Christian Dragin-Jensen).

Day 2: Sustainable hotels in Bergen, sustainable lawmaking and practices in education, and centres for excellence with regenerative tourism

Our second day started at the historic Grand Hotel Terminus, a part of “De Bergenske”. It was therefore only fitting that the first order on the program was a presentation by De Bergenske CEO and Owner, Kjertil Smørås. Kjertil highlighted the uniqueness of the chain, in that they wanted to “go deep” into Bergen – becoming the foremost experts on hotels and restaurants in Bergen, as opposed to just scratching the surface in multiple cities in Norway. This was also a testament to De Bergenske’s desire to be an integral part of the Bergen identity, both on social and environmental sustainable dimensions. Kjertil also highlighed how their forthcoming hotel would be a testament that they weren’t “working with sustainability”, but rather that sustainability was at the heart of every decision, and would be as natural as a part of the hotel’s DNA. Lastly, Kjertil highlighted what type of tourist would lead to more sustainable tourism in Bergen (the cultural tourist), and how cruise tourism would be detrimental to such a strategy.

Kjertil Smørås, CEO De Bergenske, presenting at Grand Hotel Terminus (Source: Christian Dragin-Jensen).

Next, a presentation came from Western Norway University of Applied Sciences’ Project leader on Sustainability, Tom Skauge. Tom provided us with a fascinating insight on how the upcoming EU-taxonomy and governmental sustainability regulations will have an impact on both the tourism industry and the educational system in Norway. His examples of zero-emission requirements for cruise ships in the Norwegian fjords, as well as the steep increase in interest in sustainability from students at their universities, highlighted the omnipresence of the climate crises, and how governmental regulations from both Norway and EU will be fundamental for securing sustainable mindsets and industries.

A slide from Tom Skauge’s presentation on implementing SDG in Norway Higher Education (Source: Tom Skauge).
University of Turku discussing centres for excellence with a focus on regenerative tourism (Source: Christian Dragin-Jensen).

After a lovely lunch at the hotel, there was then a group discussion led by the Sari Nyroos and Johanna Aaltonen from the University of Turku, who presented an idea of how to create a centre of excellence with a focus on regenerative tourism. There were interesting concepts used here with regards to education – particularly that of open badges and micro credentials, thus lending further credence that the future of tourism education needs to evolve in order to secure the workforce that is sorely needed. Afterwards, Christian Dragin-Jensen and Grzegorz Kwiatkowski provided an update on TourNord’s book: Nordic Coastal Tourism.

The last order in the meeting room was looking forward to our 4th network meeting, which will take place in Nuuk, Greenland! Gestur Hovgaard from the University of Greenland presented some great practical information, tips (and even a bit of history about Greenland!), so we are ready to head to Greenland in August 2023!

Finally, we had an excursion to the historic UNESCO World Heritage Site Bergen Bryggen and the nearby Bergen Castle.

TourNord members investigating Bergen Bryggen (Source: Christian Dragin-Jensen).

All the participating TourNord members would like to thank the Western Norway University of Applied Sciences and its partners for their warm hospitality, and a fantastic program which ensured that our network meet serve:

1. As a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism
2. To discover and implement innovative ways of teaching to benefit educators and students in preparing them for the current/future demands of Nordic Tourism

3. To promote & advance student/staff mobility amongst partners for learning, innovation and R&D activities within NT.

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Business Academy SouthWest Dania Academy Icelandic Tourism Research Centre Koszalin University of Technology Linnaeus University Lithuania Business University of Applied Sciences Meeting News Norway University of Gdansk University of Greenland University of Turku Western Norway University of Applied Sciences

TourNord: Coming soon to….Bergen!

Just a little bit over a week to go!

We are all getting very excited for our upcoming network meeting, which will be taking place in Bergen, Norway on the 6th and 7th of March, 2023!

Our hosts, Western Norway University of Applied Sciences, has prepared an exciting program for us. In line with the theme of the visit – innovative and resilient Nordic tourism – we will be looking at areas such as overtourism in the Nordics, as well as sustainability and resilient tourism in Norway. Presenters at the network meeting includes Academics, Tourism consultants, sustainability coordinators and a CEO of a Norwegian hotel chain!

One of our two host sites: Western Norway University of Applied Sciences – Campus Kronstad Bergen. Source: HVL.no

We will also be making on-site field visits to learn of how tourism has developed in Bergen. There are scheduled visits to Fløybanen, Bryggen and Bergenhus Castle.

There will also of course be time for discussing new projects within Nordic Tourism and Education. As you can see, we are going to have some busy days!

One of our two host sites: Grand Hotel Terminus Bergen. Source: Grand Hotel Terminus

This will be our largest network meet to date, with participants coming from Business Academy Southwest (Denmark), Dania Academy (Denmark), University of Turku (Finland), University of Greenland (Greenland), Linnaeus University (Sweden), Icelandic Tourism Research Centre (Iceland), Lithuania Business University of Applied Sciences (Lithuania), Koszalin University of Technology (Poland), University of Gdansk (Poland), and of course, our hosts from Western Norway University of Applied Sciences (Norway).

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Meeting News

An update on TourNord network meetings

We are meeting twice in 2023!

A quick update for planned TourNord network meetings!

We will be meeting for our third network meeting in Bergen, Norway on the 6th and 7th of March, 2023! The Western Norway University of Applied Sciences (Høgskulen på Vestlandet) will be hosting. The theme of the 3rd network meeting is about innovative and resilient Nordic Tourism! We look forward to meeting everyone there!

Bergen, Norway (Source: Bergen Tourist Board)

The 4th network meeting will be taking place in August 2023 (dates TBD) in Nuuk, Greenland! The University of Greenland (Ilisimatusarfik) will be hosting. The theme of the 4th network meeting will be about sustainable tourism and how to prepare for a greener future for our students!

Nuuk, Greenland (Source: Guide to Greenland)

And to finish with a little teaser….we have some new members joining us shortly! 🙂

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Business Academy SouthWest Dania Academy Digital Competences Finland Life-long Learning Linnaeus University Meeting News Nordic Tourism Tourism lessons learned: from remote locations University of Greenland University of Turku Western Norway University of Applied Sciences

TourNord goes to Turku, Finland!

Perspectives to life-long learning, Nordic coastal tourism, blended intensive programmes, and multisensory research environments in the food sector were just a few of the topics covered at our 2nd network meet in Turku, Finland. From the 28-30 of March 2022, the University of Turku was host to our TourNord partners, coming from Business Academy SouthWest, Western Norway University of Applied Sciences, University of Greenland, Linnaeus University and Dania Academy!

Serving as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism, the central themes of the network meeting were:

  1. Life-long learning: How can educators continuously update their skills and competences
  2. Nordic Tourism: What makes it unique
  3. Tourism lessons learned: From remote locations

The network meet also had scheduled in workshops to continue working on the ideas created at our first network meet in Esbjerg, Denmark – namely projects within digital competence development in the tourism sector, and development of Nordic coastal tourism.

Turku, Finland. Source: Flickr

Day 1: Perspectives to life-long learning and Developing Nordic Coastal Tourism

After a warm welcome, Timo Halttunen, Head of Unit at Brahea Centre Areal Research and Development, at the University of Turku, gave us a presentation about professional learning, the reform of continuous learning in Finland, as well as the challenges the tourism sector faces with regards to continuous learning – a challenge not only unique to the Nordics, but to the EU sector as a whole! An interesting fact, was that the Nordic countries were ahead of the curve in Europe with regards to continuous learning, yet the tourism sector still lagged behind when comparing to other industries.

The presentation was followed by a great discussion on key areas that TourNord’s partner institutions could focus on in their respective countries when it comes to current students, as well as plans for continuous learning throughout a career of a tourism sector employee.

Continuous Learning in Finland

After the presentation and discussion, Gregory Kwiatkowski from Western Norway University of Applied Sciences and Christian Dragin-Jensen from Business Academy SouthWest led a work-meeting about how to progress from our desire to jointly work on developing a Nordic Coastal Tourism project (from our network meet in Esbjerg). We have excitedly concluded to create a book: “Developing Nordic Coastal Tourism” with all partners contributing to chapters, as well as inviting other practitioners and scholars to contribute! Gregory and Christian will serve as editors. Mia Post-Lundgaard from Business Academy SouthWest also raised the important notion of the book’s necessary contribution to not only academics and practitioners, but also to students. Moreover, the important question was also asked that if we are a Nordic cooperative, should the book not also be available in (at least some) of our Nordic languages?

In the evening, we were introduced to a Turku tourism destination concept: The Turku Food Walk, at local restaurant Di Trevi. The Turku food walk is an initiative by Visit Turku and its partners to showcase the best of the city’s culinary scene with just one card. That is, for a modest fee, tourists can visit an array of restaurants and sample many dishes from many different restaurants. The tour is ideal if you’re new to the city or visiting Turku and are interested in the food culture of the Nordics. It was fascinating to hear how many of the city’s restaurants found benefits in coopetition (the act of cooperating between competing companies) to give tourists a more holistic experience of the city’s food scene.

An example of a dish for Food Walk Turku at restaurant Di Trevi.

Day 2: A day of Senses in Tourism Research and Experience Development

Our second day was a a true day of exchanging best practices. This day was dedicated to exploring how the University of Turku research the use of senses in developing and understanding experiences. The first item on the order of the day was a fascinating presentation by Emmi Järvi, Project Communications Specialist, titled “Multidisciplinary research platform for producing new scientific knowledge and consumer understanding for society and businesses”. The research platform was using in-house facilities at the University of Turku campus, namely an experimental restaurant called Flavoria, and a multi-sensory room full of modern technologies to enhance sensory experiences.

The experimental restaurant was a veritable smorgasbord of data collecting points, from how guests selected their food, to how much bio-waste they generated, as well as desired portion sizes. The multi-sensory room, titled Aistikattila, is an immersive multi-sensory space for research and teaching and for hosting innovation workshops, seminars and events. More specifically:

Aistikattila provides an interesting setting for e.g. co-creation, product, and group interview studies. With studies measuring the effects of different environments can be discovered, how a certain audiovisual environment or augmented reality affects, for example, eating experiences, human behavior, or sensory experiences. The research possibilities go beyond the above-mentioned framework; the object of study can well be a technological solution

Aistikattila

Inspired by sitting in the Aistikattila space, we had a double brainstorming session on how we could work together on the following:

  1. Creating a blended intensive programme. Led by Gregory Kwiatkowski, we discussed on which common tourism topics where we could lead a blended intensive program – the area of Event Management drawing particular interest. Great experiences were shared on Dania Academy’s efforts by Henrik Pahus and Mikkel Lodahl of their summer school programs in Vietnam and elsewhere around the world. It was decided to continue this avenue to create a blended intensive programme for our Nordic partners!
  2. Continue our work on digital competences within tourism. Led by Timo Halttunen and Christian Dragin-Jensen, an intense discussion was had with all partners, but followed with a fruitful creation of a concept note for an Erasmus+ application (further developed from our ideas at the 1st network meet in Esbjerg). Specifically, a project which focuses on creating a tourism platform to better define digital skills and competences within tourism, how to upskill and reskill existing tourism employees, assessing learning in digital contexts, and how to create a blueprint for micro-credentials within tourism educations. Trine Thomsen from Business Academy SouthWest also highlighted the tremendous importance of linking digital skills with lifelong learning, as the realm of the digital is simply moving so fast, that what is taught at the beginning of an education, may no longer be relevant when students receive their degree!

In the afternoon, we continued along our journeys of senses – more specifically, the sense of sight. A presentation was given by Marjaana Puurtinen, Adj. Professor at the University of Turku, on Eye-tracking technology in educational research: higher-order cognition, learning in different domains and contexts. This was a fascinating presentation on not only how we can optimize teaching by using eye-tracking technology, but also how we could design tourist experiences. One of Marjaana’s projects was about designing a better museum experience by eye-tracking guests throughout the museum, to gain a novel and unique understanding of what guests spent the majority of their time looking at, as well as discovering what elements were most interactive for them. A future project we surely can’t wait to see more of!

Mrjaana Puurtinen’s presentation

The session was followed by a great discussion on how can we use these technologies in understanding professional learning, particularly when comparing to “hands-on task” learning, vs. theoretical and conceptualisation learning.

Day 3: Designing a “hands-on” museum visit – how a multi-sensory exhibition was developed with researchers and stakeholders

The final day of our 2nd network meet was an excursion day to 40,000+ exhibition at the Forum Marinum. Here we were guided by Ira Lahovuo, Project Manager at the City of Turku, and the main driving force behind the exhibition, an output of an Interreg project, Archipelago Access. Turku is the main city closely located to Finland’s famous archipelago, home to more than 40,000 islands. The project’s summary was the following:

Sustainable nature and culture-based archipelago tourism are still characterized by a large number of SMEs, public actors, uncoordinated promotion and scattered information. Thanks to Archipelago Access, Turku and Stockholm archipelagos join forces and invite Åland along to increase the attractiveness of the whole archipelago area.

Archipelago Access

Guided by Ira, we were given a unique insight in how many different stakeholders took part in creating the exhibition, from digital and sound specialists, tourism experts and marine biologists. Much focus was placed on finding the perfect balance between informing potential visitors about the region and the difficulties it faces (loss of biodiversity, climate change, etc.), but also to show how it could be an attractive place to visit – when done right.

Ira Lahovuo guiding several TourNord members
A TourNord member trying the VR experience of the Archipelago.

All the participating TourNord members would like to thank the University of Turku and its partners for their warm hospitality, and a fantastic program which ensured that our network meet serve:

1. As a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism
2. To discover and implement innovative ways of teaching to benefit educators and students in preparing them for the current/future demands of Nordic Tourism

3. To promote & advance student/staff mobility amongst partners for learning, innovation and R&D activities within NT.

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Business Academy SouthWest Dania Academy Denmark Digital Competences Linnaeus University Meeting News Sustainable Tourism University of Greenland University of Turku Western Norway University of Applied Sciences

TourNord’s 1st network meeting!

What an exciting week this has been! After so many delays and postponements due to COVID-19, TourNord was finally able to have its first ever network meeting!

From the 22 – 24 of November 2021, Business Academy SouthWest hosted the network meeting in Esbjerg, Denmark, where participants from Western Norway University of Applied Sciences, Linnaeus University, University of Turku, University of Greenland and Dania Academy attended.

Serving as a forum for exchanging best practices and experiences for education and knowledge development within Nordic Tourism, the central themes of the network meeting were:

  1. Preparing students and educators in tourism with digital skills & competences
  2. Developing Sustainable Tourism Destinations

Day 1: A day of digital skills & competences

After a warm welcome, TourNord got straight down to business with a presentation from Alice Bank Danielsen from Danish Coastal and Nature Tourism, who gave us a fascinating insight on the schism that exists between educational institutions’ understanding of digital competences in the tourism sector versus the actual reality. She also rounded off by presenting the digital toolbox they have created, to serve as an inspiration and guidance tool for tourism actors in Denmark. This was followed afterwards by a great debate on how we (as educational institutions) can better gear our staff and students to be more prepared for the digital world that is tantamount to succes in modern tourism.

After a quick break, we then went into a brainstorming session on how we could generate a concrete course which would help contribute to the digital competences skill gap in the Nordic tourism sector. Splitting into two groups, we came up with two very different (but equally inspiring) ideas!

One group laid a framework for a completely digital course (geared at both higher education students and the life-long learning adult education sector), which could be completed through a series of achievements and tasks (microcredentials). The course would stand on ‘three digital legs’, focusing on strategy, marketing and operations. The course would be case-based, in order to be context specific for the local partner institutions’ needs and demands.

The second group loved the idea of a digital course, but also saw the need and desire after long COVID-19 lockdowns for students to travel and meet – creating a short and intensive physical course where partner institutions’ students where required to travel to 2-3 partner schools. Students would receive both lecturing and be able to work on local cases with regards to using digital tools to optimize business performances of local tourism actors. Each partner institution has different skills (close ties to practitioners, workshop and creative thinking facilitation, digital skill application, etc.) and would be fine-tuned accordingly.

We plan to further work on these two ideas at our next network meeting!

Innovation Consultant Alice Bank Danielsen presenting.

Day 2: Excursion and Sustainable Tourism Development

Esbjerg is known for being windy (and the odd spot of rain as well!), yet we could not have asked for better weather in late November for our excursion to the Wadden Sea National Park (a UNESCO World Heritage Site). The morning started off with a visit to the Wadden Sea Center, where we were introduced to the the park, the relationship between nature and tourism, and how the Wadden Sea was unique in its biodiversity.

We then went on an oyster safari in the Wadden Sea, traversing ca. 2.5km into the ocean during low-tide (our guide informed us that the difference in water level between low and high tide was 1m70!).

Once we reached an oyster reef, our guide showed us how to chuck and eat oysters, all the while informing us about the types of tourists these tours normally get, interesting information about the wildlife (including snails that surf the waves, and white-tailed eagles) and the importance of knowing how to navigate the landscape.

Safely back at the Wadden Sea Center, the TourNord group then held a brainstorming session on future development projects – inspired by the Wadden Sea excursion, sustainable tourism development was the focal point. After a great discussion (where many ideas where generated), we decided that coastal tourism in the Nordics is indeed incredibly unique in the world of tourism (and how to develop it sustainably). We will therefore continue working on developing a project revolving around Nordic Coastal Tourism at our next network meeting in Finland!

Our day ended by passing by Ribe, Denmark’s oldest town, and a well-known tourist destination.

TourNord on an oyster Safari in the Wadden Sea National Park!

Day 3: Sustainable Tourism Development: Academic discussions and practical realities

The final day of the network meeting had a very special guest – Professor of Tourism Janne Liburd from the University of Southern Denmark, and Chairman of the Board for the Wadden Sea National Park. Janne invited us to a scintillating group discussion on understanding collaborative and sustainable tourism development. We were inspired by Janne Liburd’s transformative approach to sustainable tourism development, and we collectively tried to see how we could introduce this paradigm shift of moving tourism as growth-based industry selling a ‘product’, to instead how tourism can be a generator of wellbeing (moving across domains of cultural, economic, and ecological wellbeing). Specifically, how tourism can move from an industry that depletes an area of its resources, to instead to become a holistic part of its habitat – something the UN development goals would definitely adhere to!