Dania Academy Denmark Linnaeus University Meeting News Sweden

2 more network meetings in 2024 for TourNord!

TourNord will be allowed to continue its network meetings with funding secured from Nordplus

Success! After securing funding at Nordplus Higher Education, TourNord will be able to conduct two network meetings in 2024. These meetings are critical for the network to continue fostering cooperation between our institutions, whether by guest lectures, staff exchange, or joint projects. The meetings also help coordinate our efforts better, as the network has grown significantly in the past years – we are now 11 institutions represented in 9 Nordic and Baltic countries!

Who will host?

Dania Academy will host in spring 2024 in Randers, Denmark. One of the central themes will be regenerative and responsible tourism.

Randers (source – VisitAarhus)

The second network meeting will take in the fall of 2024 in Kalmar, Sweden, with Linnaeus University as hosts. Here we will discuss themes such as nature-based tourism.

Linnaeus University (source –

We look forward to see all of our partners at the network meetings!

Guest Post Just Governance Linnaeus University Sweden Tourism

Just Governance: The Pathway to Destination Social Sustainability

Guest post by Marianna Strzelecka, Associate Professor at Linnaeus University, Sweden.

In this short entry, I argue how the concept of a “Just Destination” must embrace resident empowerment in destination governance and see it as a condition for social sustainability.

What is “Just Governance”?

Just governance brings citizens and institutions closer and engages them in processes and structures that build societies (Bramwell & Lane, 2011). It considers “ethical principles that aim towards justice and the good of the place, the people and things in it, and the good of those who visit it” (Jamal, 2019). Ensuring just practices toward the residents and their natural and cultural goods requires addressing tangible environmental, ecological, economic, and social/social-political impacts and intangibles such as human–cultural and environmental relationships within the destination.

In sustainable destinations, justice must be the leading principle guiding tourism and the first principle for evaluating the effectiveness of tourism governance. In this regard, I propose that just destinations consider three-justice domains: distribution, recognition, and representation (Fraser, 2008).  

  1. A just distribution occurs “to everyone’s advantage and at the same time position of authority and responsibility must be accessible to all” (Rawls, 1999, p.53). Figueroa (2006) rightly notes that the most common usage of just distribution pertains to…something missing here?. Distribution issues underlying tourism governance may include equitable distribution of tourism-related risks, benefits, and costs and access to information, knowledge, or economic limitations. However, destination governance that only targets allocation fails to consider ‘who’ gets to be represented in decision-making or who gets to define what ‘justice’ means (Fraser, 2000).
  2. Recognition tends to be seen as a remedy to distribution issues. Fraser (2008) considered recognition a precondition to a membership in a political community, whereas Young (1990), urged that recognition “requires explicitly acknowledging and attending to group differences” (p.3). Participatory procedures may reinforce recognition in local governance as they create opportunities for different actors to come together to recognize each other’s interests and perspectives in tourism development.
  3. Representation can be seen as an essential step to mitigate conflicts in tourism destinations as it draws attention to the idea that the outcome of tourism decision-making must equally represent residents’ views and ambitions (Fraser, 2008). In this context, destination governance concerned with local or regional wellbeing must improve celebrate social differences and foster participants’ self-development and self-determination.
Just Destinations must embrace resident empowerment in destination governance and see it as a condition for social sustainability, argues Marianna Strzelecka (Photo source: Westmed)

Resident empowerment as a key to a Just Destination?

Fraser’s critical approach to justice is based on the principle of participatory parity, where systematic social inequalities are eliminated. This can be done through direct participation (Figueroa, 2006; Whyte, 2010). Such norm of direct participation requires that “all agents who may benefit or be harmed by the outcomes of institutional proceedings and social transitions have the opportunity to veto or formally accept the risks” (Whyte, 2010, p.77). However, the sole policy focus on participatory procedures overlooks local power struggles and structural inequalities. Participatory procedures are unlikely to produce just outcomes when some stakeholders dominate others regarding human, financial, or structural resources (Fung and Wright, 2001). Residents must both, be willing to participate and have the capacity to do so.

Resident empowerment is the key to effective destination governance (Beaumont and Dredge, 2010) and crucial to “people, organizations, and communities to gain mastery over their affairs” (Rappaport, 1987, p. 122). The political domain of resident empowerment is probably one that is most discussed. Its essence lies in that individuals or groups enhance their competency for tourism governance and are thus able to influence the governance process (Strzelecka & Wicks, 2015). The core idea of political empowerment for a destination’s social sustainability, is to shift power to people and communities to engage in the governance.

The three-justice domains as a means to empower residents

The transformative capacity of empowerment lies in its three-component structure. The intrapersonal component refers to the manner in which individuals think about themselves and includes concepts of self-efficacy and perceived competence (Zimmerman & Zahniser, 1991). The interactional component addresses individuals’ ability to “develop a critical understanding of the forces that shape their environment and knowledge of the resources required and methods to access those resources to produce social change.” (Speer, 2000, p.52) Empowering processes engage residents in learning about opportunities to influence the aspects of their environment and increase their ability to influence the decision-making process (Christens, 2012).

Distribution recognition and representation facilitate processes transforming local reality by reinforcing the centrality of residents (Bartholo et al., 2008, p. 104). However, while empowerment appears to be the core concept in political justice governance, it has not been previously theorized in relation to the three-justice domains. Frankly, empowerment is a fluid phenomenon, it may increase or decrease over time, and it may fluctuate at different points in time. This fluctuation over time, of course, implicates a reciprocal relationship between resident empowerment and justice in tourism governance where the justness of tourism governance could ebb and flow over time, too resulting in empowerment being a continual process where there is no resting or ‘having arrived’ at just tourism governance. Essentially, empowerment can be seen as a precondition for and an outcome of just government. For instance, just governance can empower residents with the capacity to initiate social change. In return, this social change modifies the form that empowerment will take.

Marianna Strzelecka, Associate Professor, Linnaeus University

Considering resident empowerment as a kind of precondition to resident participation in tourism planning and policymaking means that the empowering method must acknowledge and attend to existing local circumstances. Individual and group local identities, experiences, knowledge will contribute to residents’ self-efficacy or perceived control and motivate them to engage in destination governance. The above mechanism reinforces the resident’s perception of a more equal distribution of power to influence decision-making (Fraser, 2008). Residents who feel empowered are also more likely to see opportunities for representing their perspective on destination development. The representation domain of justice consists of two reciprocal forces. On the one hand, knowledgeable residents who feel encouraged and motivated will seek to represent their perspective in tourism planning and development. On the other hand, policymaking mechanisms for policy justice such as participatory procedure will enable those motivated residents to pursue their views and ambitions.

An equal distribution of resources, greater mutual recognition, and more inclusive processes enable the empowerment of local groups by facilitating direct participation and increasing their effectiveness. Empowered residents gain a sense of sociopolitical control in their particular situations. The sense of control among residents defines the extent to which they are motivated and see themselves as capable of using social and political resources (Zimmerman and Zahniser, 1991). In reference to recognition, representation, and distribution, empowerment is more than participation, “it includes the processes that lead people to perceive themselves as able and entitled to make decisions” (Rowlands, 1997, p.14). It reinforces recognition, representation, and distribution efforts in the destination governance and thus remains a precondition for the social sustainability of tourism destinations.


Bartholo R, Delamaro M, and Bursztyn I. Tourism for Whom? (2008). Different Paths to Development and Alternative Experiments in Brazil. Latin American Perspectives. 35(3), 103-119.

Beaumont, N. and Dredge, D. (2010). Local tourism governance: a comparison of three network approaches, Journal of Sustainable Tourism, 8(1), 7-28.

Bramwell, B. and Lane, B. (2011). Critical research on the governance of tourism and sustainability, Journal of Sustainable Tourism, 19 (4-5), 411-421.

Christens, B.D. (2012). Toward Relational Empowerment. American Journal of Community Psychology, 50, 114-128.

Figueroa, R. (2006). Evaluating environmental justice claims. In J. Bauer (Ed.), Forging Environmentalism: Justice, livelihood, and contested environments (pp. 360-376). Armonk, NY: M.E. Sharpe

Fraser, N. (2008). Scales of Justice. Reimagining Political Space in a Globalizing World. Cambridge, G.-B, Malden, E.-U, Polity Press.

Fung A. and Wright E.O. (2001). Deepening Democracy: Innovations in Empowered Participatory Governance. Politics & Society, 29(1), 5-41.

Jamal, T. (2019). Justice and Ethics in Tourism (1st ed.). Routledge.

Rappaport, J. (1987). Terms of empowerment/exemplars of prevention: Toward a theory for community psychology. American Journal of Community Psychology 15 (2), 121-148.

Rawls J. (1999). A Theory of Justice, Revised Edition, Harvard University Press.

Rowlands, J. (1997). Questioning empowerment: Working with women in Honduras. Oxford, UK: Oxfam.

Speer, P. (2000). Intrapersonal and interactional empowerment: Implications for theory. Journal of Community Psychology 28(1), 51-61.

Strzelecka M. & Wicks B. E. (2015) Community Participation and Empowerment in Rural Post-Communist Societies: Lessons from the Leader Approach in Pomerania, Poland, Tourism Planning & Development, 12(4), 381-397.

Whyte, K.P. (2010). An Environmental Justice Framework for Indigenous Tourism. Environmental Philosophy, 7(2), 75-92.

Young, I.M. (1990). Justice and the politics of difference. Princeton, NJ: Princeton University Press.

Zimmerman, M.A., Zahniser, J.H. (1991). Refinements of sphere‐specific measures of perceived control: Development of a sociopolitical control scale. J. Community Psychology, 19, 189-204.

Business Academy SouthWest COVID-19 Denmark Koszalin University of Technology Linnaeus University News Norway Poland Research Sweden Western Norway University of Applied Sciences

TourNord partners to investigate how to build resilient events and festivals in times of uncertainty!

We are starting 2021 with a bang!

We are pleased to announce that an international team from TourNord, working under the direction of Dr. Grzegorz Kwiatkowski, Assistant Professor at the Koszalin University of Technology and Associate Professor at the Western Norway University of Applied Sciences, will be investigating how to build resilient events and festivals during uncertain times! A very relevant topic considering the severe effects the global pandemic COVID-19 has wrought.

COVID-19 has led to a lockdown of local, regional and even national economies for months at end. Society has faced new (and severe) social and economic challenges, huge losses in experience economies such as the event, tourism and hospitality industries. The International Labour Organization (ILO) predicts that unemployment will rise by 24.7 million people due to the COVID-19 pandemic. ILO further estimates that by the end of 2020, the economic loss due to COVID-19 will tap up to 3.4 trillion dollars.

(Left: An empty festival ground makes for a haunting landscape)

This situation constitutes to be a great societal challenge which calls for urgent intervention, to save what is left and (re)build a resilient Event & Festival (E&F) sector through action research. The rational for this project, running from February – August 2021, lies in the need for up-to-date knowledge and knowledge-based tailored solutions to build resilient E&F ecosystems in our “new reality”.

The project is to be undertaken by an international group of researchers from: Koszalin University of Technology in Poland (Dr. Grzegorz Kwiatkowski, Dr. Dorota Janiszewska, Dr. Luiza Ossowska, Dr. Dariusz Kloskowski), Business Academy SouthWest in Denmark (Dr. Christian Dragin-Jensen), Linnaeus University in Sweden (Dr. Marianna Strzelecka) and the Western Norway University of Applied Sciences (M.L. Vilde Hannevik Lien).

Project lead, Grzegorz Kwiatkowski, is looking forward to the international cooperation and the results the project will bring:

The possibility of implementing this grant is the result of the beneficial international cooperation implemented so far by our department. We will be able to conduct important research on issues that affect us all.

Gregory Kwiatkowski,
Ass. Professor, Koszalin University of Technology
Associate Professor, Western Norway University of Applied Sciences

Financial support for the project was obtained from the “Intervention Grants” Program of the National Agency for Academic Exchange (NAWA) in Poland. The purpose of the program implemented is to support international cooperation of research teams in response to sudden, important, unforeseen social, civilization and natural phenomena with global or regionally significant consequences.

We look forward to hear what findings the project will bring, and how we can help bring forward these findings to practitioners, students and researchers alike!